In 2023, Farm Bureau Financial Services revamped their Driveology program for auto insurance savings.

They rolled out a new, easy-to-install window tag and enhanced their app features with better incentives for safe driving habits. I led all creative initiatives for this campaign, from print collateral like brochures and direct mailers to digital web banners, social graphics and app assets. We even created environmental graphics for the Iowa State Fair and digital Driveology frames for our tent’s photo booth to promote the improved program.