In 2011, Grillsmith Restaurant launched a campaign called Grillsmith’s Orders

To help give the brand some personality. The campaign personified a master Grillsmith icon and the idea that he stands tall in his very own restaurant crafting every nuance of flavor, perfecting an intriguing ambiance and giving friendly service. Within this campaign, I was fortunate enough to be a part of the brainstorming, art direction AND I was able to design some of the core pieces below.